Whether you're a brand briefing a creator or a creator pitching a brand, a clear template saves time and gets better results. Below are two you can copy and adapt: a one-page influencer brief for brands, and a short pitch email for creators. Both are built to lead toward results-based terms — the model that works best for micro-influencers on both sides.
Turn a brief into a tracked program. Use Loop.fans to give creators codes and reward them on real sales.
The Influencer Brief Template (for Brands)
Keep it to one page. If it's longer, you're over-directing and you'll get stiff content. Copy and fill in:
Brand: [Name] — [one line on what you do and who you're for]
Campaign goal: [Awareness / product-in-use / conversions with a code]
Deliverables: [e.g. 1 Reel + 2 Stories], due [date], live [date]
Key message: [the one thing a viewer should take away]
Must include: [handle @, discount code XXXX, any disclosure]
Please avoid: [competitor mentions, claims you can't back, off-brand tone]
Style references: [2–3 links to content you like]
What you get: [product + commission on sales via your code + perks]
How we track and reward: [your unique code and link; you earn [X]% on sales you drive]
The last line matters most: state up front that the creator has a trackable code and earns on results. It sets expectations and attracts creators confident in their conversion. For the reasoning, see pay for results, not posts.
The Pitch Email Template (for Creators)
Keep it under 200 words, specific, and personal. Copy and adapt:
Subject: [Your niche] creator — collab with [Brand]?
Hi [Name],
I'm [name], a [niche] creator with [X] engaged followers on [platform] (avg [Y]% engagement). I already use and love [specific product] — [one genuine sentence on why].
I'd love to create content for [Brand]. I can deliver [1 Reel + 2 Stories / a UGC video] and share a discount code with my audience. Happy to work on an affiliate or commission basis so you only pay for the sales I drive.
A few examples of my work: [2–3 links].
Would you be open to a quick chat?
Thanks, [name] — [handle]
Leading with results-based terms ("you only pay for the sales I drive") lowers the brand's risk and makes you easy to say yes to. Pair it with a one-page media kit. Our guide to becoming a micro-influencer covers building that kit, and brands that work with small influencers covers who to pitch.
Tips for Both Sides
- Be specific. Name the product, the audience, the numbers. Generic templates get ignored.
- Keep it short. One page for a brief, under 200 words for a pitch.
- Build in tracking. A unique code or link makes the deal measurable and makes results-based pay possible.
- Follow up once. A single polite follow-up after ~2 weeks is plenty.
The Bottom Line
Good templates make collaborations faster and clearer — but the real upgrade is building results-based terms into them from the first message. Give every creator a trackable code, reward on sales, and both the brief and the pitch become the start of a measurable partnership. Learn how to run it at scale in our guide to building a micro-influencer program.
Ready to make collaborations measurable?
Start free on Loop.fans — give creators codes and reward them on the sales they drive. No agency, no tech team required.