Reward visitors for participating — not just buying — and turn every cellar door visit into the next one.
Loop gives your cellar door a white-label loyalty hub where visitors earn points for booking a tasting, posting photos, leaving reviews, referring friends, joining the club, visiting and spending — all redeemable for rewards you control, from a free flight to a library release.
The Problem
Peak weekends are busy, and the rest of the year is left to chance.
Distributors, marketplaces and booking platforms take a slice of every sale — and own the customer relationship.
Visitors take beautiful photos of your vines and your pours, but almost none of it ever reaches your channels.
Tasting room walk-ins are great, but most leave without a trace and never hear from you again.
Wine club and mailing-list conversion is left to whoever happens to ask on the day.
Visitors earn points for booking a tasting, posting photos, leaving reviews, referring friends, joining the club, visiting and spending — all redeemable for rewards you control, from a free flight to a library release.
We don't just reward the purchase. We reward the loop that creates the next visit.
Reward the photos and reels visitors already make at the cellar door, and finally put them to work for your brand.
Prompt and reward a review while the wine is still on their palate, and build the proof that fills next weekend.
Points for joining the club and for bringing a friend, so growth stops depending on who happens to ask.
Built For Estates & Groups
Your estate is the hub; each cellar door, restaurant and label is a spoke — and the network can extend past your own gates.
A visitor earns at the tasting room and redeems at your restaurant — you cross-sell across the whole estate.
See who your best customers are across every site and every label, in one visitor list you own.
Push rewards to quiet weekdays and the shoulder season instead of discounting your wine.
Optional: link to neighbouring wineries, a wine trail or the whole region. Points flow both ways — collaboration, not competition.
Per cellar door, per month — group pricing available
Of your wine sales — we never take a cut
To go live with AI-assisted onboarding
Every interaction generates first-party data — who's coming in, where they're from, what they want and what they do next.
Verified transactions let you quantify the real economic impact of your cellar door — not guess at it.
Proof of what your programme delivers, site by site and campaign by campaign — data you own, not a platform's.
See it in the real world — an 8-week participation programme
In 8 weeks visitors on a regional wine trail didn't just join — they created 200+ pieces of content, 24% visited two or more businesses and every dollar of spend was receipt-verified.
Read our case studiesWhat That's Worth To Your Business
The commercial upside of participation, measured by people other than us.
Revenue lift from a 1-point rise in review score, with no drop in volume. Source: Cornell — Anderson.
Visitor UGC converts around 10× brand-made content, and 83% trust it more than ads. Source: Emplifi.
Plus 37% higher retention for referred visitor vs non-referred. Source: Journal of Marketing / HBR.
Active loyalty members spend 12–18% more than non-members, and around 39% more per cellar door purchase. Source: industry benchmarks.
Traditional loyalty vs Loop
Most venue loyalty is a punch card nobody finishes. We reward every kind of participation — so guests keep coming back and keep talking about you.
Rewards customers you already have
Turns customers into loyal advocates
~40%
industry average
up to ~80%
around 2× the norm
10–20%
ever take a first step
60-70% active from day one
Spending only
Visits, reviews, referrals, content & spend
None
Photos, reviews & reels, every week
Minimal
Demographics, interests & origins
Rare
Built in — customers bring customers
Only who you have
Connect with partners & share members
Standalone, locked in
Join or start one whenever you're ready
App, hardware, big spend
No app — live in minutes
A participating visitor returns more often, buys more per visit, joins the club and brings other people with them. Loop turns that into a system instead of luck.
Illustrative shape only — shaped by the cited figures above (+11% revenue, +16% LTV, +12–18% spend).
Supercharge Your Cellar Door Today
Content, cross-visitation, verified spend and data you own — each one making the next campaign work harder than the last.
An estate with a tasting room, a restaurant and two labels:
Visitor books a tasting through the hub and earns points
Posts a photo from the vineyard and earns bonus points
Redeems a free flight at the restaurant and joins the club
The estate gains a repeat buyer, verified spend and the data behind them
Perfect For
No. Each cellar door gets a QR code and a simple dashboard. There's nothing to install and no POS integration required to launch.
A flat monthly subscription from $79 per cellar door, with group pricing across multiple sites. We never take a cut of your wine sales.
Yes. Joining the club is one of the actions you can reward, alongside bookings, reviews, referrals and content — so conversion stops depending on who's pouring that day.
You do. Your brand, your visitor list, your relationship — nothing sits behind a marketplace or a distributor.
One cellar door, an estate group, or a whole wine region — we'll set up your participation programme and connect your cellar doors to each other and to the partner businesses around you.