Free for ecommerce brands
Turn Customers Into
Your Content & Growth Team.
Run a branded photo competition in under two minutes. Engage customers, collect fresh UGC for your ads and store, and reach new shoppers as entrants invite friends to vote.
The content problem
Paid ads consume creative faster than most brands can make it.
Winning ads need a steady stream of fresh images. Social feeds do too. But product shoots are expensive, creator campaigns take time, and the same assets quickly lose impact. A photo competition gives customers a reason to keep creating authentic content around your products.
How it works
From Prize to Viral Loop
You choose the prize and the brief. Customers create, share and bring their friends.
Choose a prize
Offer a bestselling product, a bundle, store credit or a gift card — something your customers already want.
Set the photo brief
Ask for unboxings, product-in-use photos, styling ideas, transformations or the story behind a purchase.
Launch in minutes
Add your branding, set an end date and publish. Share one link through email, social media and your storefront.
Let customers spread it
Entrants invite friends to vote for their photo, introducing your brand to new audiences with every share.
Three wins, one competition
Content That Compounds
Engage your customers
Turn a purchase into something people want to join, share and follow. Customers become active participants in your brand rather than names on an order list.
Keep fresh UGC flowing
Build a steady library of rights-cleared customer photos for organic social, paid ads, emails, landing pages and product pages — without another studio shoot.
Create viral growth
To win, entrants rally friends to vote. Every invitation carries your competition and products into a new conversation with a potential customer.
What could customers create?
You Set the Creative Brief
Products in real life
Show how customers actually wear, use, style or enjoy what you sell.
Unboxing moments
Capture genuine first reactions and the details that make delivery feel special.
How-to & styling
Invite creative looks, recipes, routines, setups and transformations featuring your products.
Customer stories
Give your community a reason to share what they bought and why it matters to them.
Every entry can bring an audience.
Entrants share their page and invite friends to vote. Those friends discover your products, meet your brand and can join the competition themselves — creating a natural loop of participation and reach.
The winner gets the prize. You keep the content.
Choose the winner at the end of the campaign. Every submitted photo is rights-cleared for your brand to reuse across social media, ads, emails, product pages and your website.
Your Next Campaign Could Create Your Next Month of Content.
Launch a competition, activate your customers and build a growing library of creative made by the people who already love your products.
Ecommerce photo competition questions, answered
Choose a product, bundle, store credit or gift card as the prize, set a photo brief, add your branding and publish. Customers submit photos and invite friends to vote. You choose the winner and keep a rights-cleared library of entries for your marketing.
Entrants have a reason to share their entry and invite friends to vote. Each invitation introduces a new person to your competition, products and brand, creating organic word-of-mouth reach beyond your existing audience.
Yes. Competition entries are rights-cleared for your brand to reuse in marketing, including social media, paid advertising, emails, landing pages, product pages and your website.
Paid campaigns need fresh creative to keep testing new messages and avoid audience fatigue. A photo competition creates a steady stream of authentic customer images, reducing reliance on repeated professional shoots or a small set of ad assets.
Strong briefs include products in real life, unboxing moments, styling ideas, recipes, routines, before-and-after transformations and personal stories about the product. The best theme is easy to understand and naturally connected to what you sell.
Popular products, bundles, gift cards and store credit work well because they are valuable to your ideal customer and bring the winner back to your store.
Voting helps entrants share the campaign, while the brand retains control over the final winner. Set clear eligibility, submission and judging rules, review entries before awarding the prize, and choose the winner using the criteria stated in your competition.
Setup takes under two minutes and the photo competition is free to run on Loop. Choose the prize, brief and closing date, then share the campaign link with your customers.