01
Join at Business A
A visitor scans a QR code and joins the destination passport in seconds—no app required.
Digital Passports by Loop Fans
Connecting every business and experience
in your region or city.
One platform that turns visitors into contributors and regulars. Reward reviews, photos, referrals and exploration, give every business its own tools, and make destination-wide engagement measurable.
Talk to Our TeamA stronger place, all year
Make every visit more valuable
for your whole destination.
Digital Passports turn participation into repeat visits, useful content and clear evidence of member value.
Prove member value
Show member businesses and stakeholders exactly how many visitors, reviews, photos and referrals the network created for them.
Spread the footfall
Use rewards, themed routes and challenges to move visitors beyond the best-known names and into more local businesses.
Market the place 365 days a year
Keep visitors engaged with fresh tasks, photo competitions, reviews, social posts, seasonal campaigns and reasons to return.
Reward more than transactions
Recognise reviews, photos, social posts, referrals, quizzes, surveys, visits and exploration—not only spend.
Build belonging
Make discovering local places feel shared and rewarding, turning visitors into regulars and advocates.
Give every business its place
Each participating business gets its own profile, dashboard, customer insights, tasks, rewards and destination visibility.
One passport. Countless ways to take part. — No app download required.
Visitors join with a QR code or link, then earn for reviews, photos, social posts, quizzes, referrals, check-ins and more.
See Loop Fans in action
The visitor journey
One visit starts a journey across your whole destination
Each action gives visitors a reason to discover the next business, contribute again and keep moving through the network.
02
Take part and earn
They spend, review, share a photo, answer a quiz or complete another local task.
03
Discover Business B
Their passport reveals another nearby business, experience or story worth exploring.
04
Claim a reward
They visit the next business, redeem a reward and spend more while they are there.
05
Keep the journey going
New tasks, rewards and places turn one visit into repeat participation across the region.
Every reward creates the next reason to explore
Cross-visitation is the whole point — spread footfall and spend across every business
3×
Increase in businesses visited by members versus non-members
2.1×
Amount spent by members versus non-members
5×
More social content and reviews created for participating businesses
How it works
From partner network
to thriving visitor community.
Build a passport around the businesses, experiences and stories that make your place distinctive.
1
Connect the network
Bring member businesses, attractions, venues and experiences into one destination program.
2
Launch engagement
Switch on the tasks that suit your place: reviews, photo competitions, quizzes, surveys, referrals, offers, routes and check-ins.
3
Visitors take part and earn
Every contribution earns progress and rewards—whether that's sharing a photo, answering a quiz or visiting a new spot.
4
Reward and learn
Unlock credits and exclusive rewards while reporting on participation, content created and value delivered per business.
Everything you need to engage your whole destination
Flexible tools for the destination team, every partner business and every visitor.
Visitor content
Incentivise customer photos, reviews and social posts that keep marketing the destination all year.
Quizzes & surveys
Run quizzes, surveys and questionnaires that teach visitors about the place while they earn.
Local tips & stories
Share insider tips, stories and recommendations that turn a visit into a deeper connection.
Referrals and community
Reward visitors for inviting others and build a community around local discovery.
Credits and rewards
Unlock credits, local offers and exclusive rewards for every kind of contribution.
Year-round engagement
Use first-party contacts, campaigns and re-engagement to stay useful after the visit.
Partner profiles
Give each business its own profile, tools, tasks, rewards and customer view.
Network reporting
Understand participation, content and cross-visitation to demonstrate value across the partner network.
Shared network management
Coordinate the passport across the region while businesses retain their own identity and relationships.
Discovery maps
Help visitors find nearby businesses through grouped markers and clear routes.
QR check-ins
Make joining and checking in simple in any browser, without requiring an app download.
Itineraries
Publish day, weekend, seasonal and event journeys that make planning easier.
Digital stamps
Let visitors collect verified stamps as they check in at participating locations.
Milestone trails
Create themed routes with meaningful stops, progress milestones and completion goals.
How we're different
Much more thantrails and milestones.
Most digital passport tools are a standalone stamp-collecting app. A Loop Digital Passport is the full Loop platform—every feature working together around your destination.
Most passport tools
Loop Digital Passports
What it is
A standalone stamp-collecting app
The full Loop platform: content, rewards, community and engagement tools in one system
What visitors earn for
Mostly check-ins and spend
Reviews, social posts, photos, referrals, quizzes, surveys and exploration—we reward far more than transactions
Visitor content
Not available
Photo competitions, customer reviews and social posts that keep marketing the destination all year
Local knowledge
Static listings
Local tips, questionnaires, surveys and quizzes that teach visitors about the place while they earn
Each business gets
A pin on the map
Its own profile, dashboard, rewards club, tasks, rewards and customer data
Beyond the visit
Engagement ends with the trail
Members stay in the network with fresh tasks, seasons and reasons to return all year
Every Loop feature is included and independent—turn on exactly what your destination needs.
For the destination team
One admin layer
across the whole network.
You get full access to the entire network—what's happening, and exactly how much value is being created for every business.
Full network visibility
See what's happening across every business, campaign and piece of visitor content in one place, in real time.
Value per business
Show each member how many visitors, check-ins, reviews and pieces of content they received.
Network analytics
Track participation, cross-visitation, movement between locations and campaign performance.
Member CRM & contacts
First-party visitor contacts owned by the destination and its businesses—not rented from a platform.
Email & campaigns
Broadcasts, automations and re-engagement to the whole network, built into the same system.
Proof for stakeholders
Reports that demonstrate member value and justify funding to boards, councils and partners.
See a Digital Passport in action: Yarra Valley & Dandenong Ranges Pass
How a tourism region connected wineries, producers and experiences into one shared program, and what it delivered for members.
Built around your place
One product,
many destination stories.
Tourism regions
Connect towns, attractions and operators through shared rewards, content and multi-day discovery.
City districts & BIDs
Guide people through downtown businesses, cultural venues and quieter streets.
Main Streets
Make shop-local campaigns participatory, measurable and rewarding for every trader.
Wine & food regions
Encourage more stops, more reviews and more shared moments across every visit.
Festivals & events
Turn venue hopping into a game and keep the audience connected beyond event day.
Seasonal campaigns
Refresh tasks, content and rewards throughout the year without rebuilding the whole program.
Digital Passport questions, answered
A Digital Passport is a destination-wide engagement program running on the full Loop platform. Visitors earn for reviews, photos, social posts, referrals, quizzes, surveys and exploration, while every business gets its own profile, rewards and customer tools. Trails, stamps and check-ins are included too—but they're just one part of the story.
Most passport tools are a standalone stamp app. Loop's Digital Passport includes the entire platform: photo competitions, reviews, local tips, quizzes, surveys, referrals, rewards, email campaigns and a full admin layer with network-wide analytics and per-business value reporting.
It is designed for tourism regions, DMOs, city districts, BIDs, downtown and Main Street associations, wine regions, festivals and other organisations connecting multiple businesses and experiences.
No. Visitors can join through a QR code or link and use the passport in their browser.
Yes. Participating businesses can have their own profile, dashboard, customer activity, tasks and rewards while remaining part of the shared passport.
The network can measure participation, content created, reviews, referrals, check-ins and movement between participating locations—helping demonstrate value to members and stakeholders.
Connect your place.
Reward every journey.
Talk to us about a Digital Passport for your tourism region, city district, BID, Main Street or destination network.