For Regions, Precincts & Alliances

The participation platform for the organisations that
connect businesses.

Turn your region, precinct or alliance into one live loyalty network — driving visitors across every member, with the data and content to prove it.

Loop is a participation and loyalty platform for regions, city precincts, main streets, traders' associations, BIDs and business alliances. Visitors earn across every member business, redeem rewards across the network, and the organisation finally owns the visitor data and the content.

The Challenge You Face

You bring businesses together —
proving the value is the hard part.

Members Want More Footfall

Your members want more visitors and more spend, but you have few tools to actually drive it.

A Handful Of Names Win

Visitors gravitate to the same few businesses while the rest of your members miss out.

Little First-Party Data

You have almost no data on who's visiting the area or what they do while they're there.

The Renewal Question

Every member asks the same thing at renewal: what did my membership actually get me?

Make your coalition
real — and measurable.

Loop turns your organisation into a live participation network. Visitors earn points for exploring your members, creating content, leaving reviews, referring friends and spending — redeemable for rewards across the network. You get the platform, the data and the content; your members get footfall and loyalty.

You already bring them together. Loop makes it pay off — for every member.

Content that markets the area

Reward visitors for the photos, reels and posts they already make. Every one puts your whole network in front of people ads never reach.

Reviews across every member

Reward a review after every visit and build social proof for the businesses under your banner, not just the popular few.

Referrals that compound

Both sides earn, so every happy visitor becomes a recruiter for the whole network instead of a one-off sale.

How It Works: Your Organisation As The Hub

One network,
every member connected.

Members join in minutes with a QR code at the counter. Visitors earn everywhere they go across your area.

1

Your Organisation Is The Hub

A region, a precinct, a traders' association or an alliance — you run one shared program under your banner.

2

Your Members Are The Spokes

Every business under your banner joins the network, keeps its own brand, and shares the same members.

3

Trails Move Visitors Across Members

Milestone trails and shared rewards pull visitors to the whole network, not just the popular few.

4

Hubs Connect To Hubs

Neighbouring regions and precincts can link networks, so your members reach visitors well beyond your borders.

Drive visitors across every member — spreading footfall and spend is the whole point

24%

Of hub members visit 5+ businesses

12%

Visit 10 or more businesses

1

Shared program across every member

Your Evidence Base

We Give You The Data You Need

First-party visitor intelligence

Every interaction generates first-party data — who's visiting, where they're from, what they want, where they go and what they spend.

Receipt-verified spend

Verified transactions let you quantify your coalition's real economic impact — for members, councils and funders.

The evidence base

The data you've never had: proof of what your organisation delivers, business by business and campaign by campaign.

See it in the real worldYarra Valley and more

Read how regions, precincts and alliances have run participation networks with Loop — content created, cross-visitation and verified spend.

Read our case studies

What That's Worth To Your Members

Participation compounds into
revenue, retention and spend

Independent research shows what participation is worth to the businesses you represent.

+11% revenue

Revenue lift from a 1-point rise in review score, with no drop in volume. Source: Cornell — Anderson.

~10× conversion

Visitor UGC converts around 10× brand-made content, and 83% of people trust it more than ads. Source: Emplifi.

+16% lifetime value

Plus 37% higher retention for referred customers vs non-referred. Source: Journal of Marketing / HBR.

+12–18% spend

Active loyalty members spend 12–18% more than non-members, and around 39% more per basket. Source: industry benchmarks.

Compounding Participation

Participation compounds.
One-off visitors churn.

A participating visitor returns more often, visits more of your members and brings other people with them. Loop turns that into a system instead of luck.

With Loop
Without Loop
Compounding value across the network3 YR
02468Y1Y1.5Y2Y2.5Y3

Illustrative — shaped by the uplift figures above (+11% revenue, +16% LTV, +12–18% spend).

Supercharge Your Region Today

Four compounding engines
working for every member

Content, cross-visitation, verified spend and data you own — each one making the next campaign work harder than the last.

  • Customers rave and post — participation turns them into creators, and their content attracts the next wave for free
  • Cross-visitation grows — trails and rewards push people into more places and more businesses, and every move is tracked
  • Spend rises, and it's verified — receipt-verified transactions prove real economic impact, place by place and business by business
  • Data compounds — every loop sharpens targeting, so the next campaign works harder than the last

Network Example

A region with 40+ member businesses:

1

Visitor scans at a member café and earns points

2

Posts a reel from the Saturday market and earns bonus points

3

Follows a trail and redeems at a member three doors down

4

The whole network gains a repeat visitor, verified spend and the data behind them

Perfect For

Built For The Organisations That Connect Businesses

Regions & DestinationsCity PrecinctsBusiness Improvement DistrictsMain Street ProgramsTraders AssociationsBusiness AlliancesChambers of CommerceTourism BoardsCouncil Economic DevelopmentMarkets & Night Trade

Region, precinct & alliance questions, answered

No. Every member gets a QR code and a simple dashboard. There's nothing to install and no POS integration required to get started.

A member is live in a few minutes — name, logo, and the rewards they want to offer. You can launch with a handful of anchor businesses and add the rest over time.

Your organisation funds one shared program instead of every member buying their own. It replaces printed stamp cards, gift-card schemes and a chunk of paid social — and it produces the reporting you need at renewal.

Your organisation owns the member list and the reporting, and each business sees its own activity. Nothing sits behind a social platform or a third-party marketplace.

Let's build your network.
We'll help you launch it.

A region, a precinct or an alliance — we'll set up your participation network, connect your members to each other, and give you the data and content to show what your organisation delivers.