Reward guests for participating — not just booking — and turn your property into the hub of a local coalition.
Loop gives your property a white-label loyalty hub where guests earn points for creating content, leaving reviews, referring friends, exploring nearby businesses and spending — redeemable for rewards you control. Then it connects you with the venues around you, or with other hotels, into a shared coalition.
The Problem
Independents are outgunned on loyalty, acquisition, content and spend.
Bonvoy, Honors and One Rewards — you can't build a programme at that scale on your own.
OTAs sit between you and your guest, taking commission and owning the relationship.
You can't reliably generate the reviews and social content that drive direct bookings.
Guests earn nothing for exploring — or spending — beyond the night they've booked.
Guests check in, participate, explore nearby partners, earn and redeem points you control — and return direct, not via an OTA. Loop rewards the whole guest loop, not just the transaction at the end of it.
We don't just reward the booking. We reward the loop that creates the next one.
Reward guests for the photos and reels they already post, and turn them into the marketing library your property never had.
Prompt and reward a review after every stay — the single biggest lever on rate and direct conversion.
Guests earn for visiting the cafés, tours and wineries around you, and partners send their guests back to your rooms.
Your Hotel As A Hub
Pooled together, independents get the scale a chain programme buys — without surrendering brand, data or the guest relationship.
A hub is anything that groups businesses together — a hotel, a group of hotels, a precinct or an association.
Your restaurant, local cafés, tours, wineries and experiences all join the same programme.
Guests redeem your points with partners — you send them business. Their members redeem with you — they send you guests.
Businesses can belong to several hubs, and hubs connect to each other. One collaborative network, not competition.
Agents run campaigns, replies and content
Of guest posts turned into publishable content
To go live — onboarding is automated too
Every interaction generates first-party data — who's coming in, where they're from, what they want and what they do next.
Verified transactions let you quantify the real economic impact of your property and its partners — not guess at it.
Proof of what your programme delivers, site by site and campaign by campaign — data you own, not a platform's.
See it in the real world — an 8-week participation programme
In 8 weeks guests in the Yarra Valley didn't just join — they created 200+ pieces of content, 24% visited two or more businesses and every dollar of spend was receipt-verified.
Read our case studiesWhat That's Worth To Your Business
The commercial upside of participation, measured by people other than us.
Revenue lift from a 1-point rise in review score, with no drop in volume. Source: Cornell — Anderson.
Guest UGC converts around 10× brand-made content, and 83% trust it more than ads. Source: Emplifi.
Plus 37% higher retention for referred guest vs non-referred. Source: Journal of Marketing / HBR.
Active loyalty members spend 12–18% more than non-members, and around 39% more per basket. Source: industry benchmarks.
Traditional loyalty vs Loop
Most venue loyalty is a punch card nobody finishes. We reward every kind of participation — so guests keep coming back and keep talking about you.
Rewards customers you already have
Turns customers into loyal advocates
~40%
industry average
up to ~80%
around 2× the norm
10–20%
ever take a first step
60-70% active from day one
Spending only
Visits, reviews, referrals, content & spend
None
Photos, reviews & reels, every week
Minimal
Demographics, interests & origins
Rare
Built in — customers bring customers
Only who you have
Connect with partners & share members
Standalone, locked in
Join or start one whenever you're ready
App, hardware, big spend
No app — live in minutes
A participating guest books direct more often, spends more across your property and its partners, and brings other travellers with them. Loop turns that into a system instead of luck.
Illustrative shape only — shaped by the cited figures above (+11% revenue, +16% LTV, +12–18% spend).
Supercharge Your Hotel Today
Content, cross-visitation, verified spend and data you own — each one making the next campaign work harder than the last.
A boutique hotel with 15 partner businesses:
Guest checks in and joins the hub in seconds
Posts a reel from the rooftop and earns bonus points
Redeems at a partner café, who sends their members back to your rooms
The next booking comes direct — and the data stays yours
Perfect For
No. Your property gets a QR code and a simple dashboard, so you can launch without touching your PMS or channel manager.
By pooling. A group of independents shares one coalition programme — a guest earns at one property and redeems at another — so together you get the scale a chain programme buys.
It shifts them. Guests who participate come back direct, because the rewards, the relationship and the reasons to return all sit with you rather than the OTA.
You do. Your brand, your guest list, your relationship — the coalition never takes it from you.
One property, a group, or an association — we'll set up your participation programme and connect you to your other properties or to the partner businesses around you.