The loyalty & marketing engine
for independent hotels.
Reward guests for participating — not just booking — and turn your property into the hub of a local coalition.
Two ways to run it.
Start with your own rewards programme, or connect with the businesses around you.
Loyalty & Rewards
Reward guests for reviews, photos, referrals and direct repeat stays — with a branded hub and rewards you control.
Explore Loyalty & Rewards
Coalition Loyalty
Connect your property with nearby venues, or with other independents, into one coalition programme guests can use everywhere.
Explore Coalition LoyaltyThe Problem
You're paying OTAs for every stay,
while past guests sit idle.
Every month you pay OTAs, metasearch and paid ads to introduce you to people who've never stayed. Meanwhile the guests who already loved the property — the ones who'd book direct tomorrow if you gave them a reason — are doing nothing for you at all.
Rented attention
Ad spend buys a visit. Stop paying and the traffic disappears, along with the customer.
Your advocates are invisible
Someone brings four friends a month and you have no idea who they are.
Content costs you money
You pay a photographer and an agency for pictures your customers would happily take for free.
You don't own the relationship
The platforms hold the data. You rent access to your own audience.
The Idea
What if the marketing
came from them?
A review from a real customer outperforms an ad. A photo from someone who was actually there outperforms a shoot. A friend's recommendation outperforms both. None of that is new — what's new is a system that asks for it, rewards it, tracks it and proves it worked.
Beyond Points for Purchases
Reward the behaviours
that actually grow you.
Spend is one action. Loop rewards all of them.
Repeat visits
Give people a reason to come back sooner, and more often.
Referrals
Regulars become advocates, and the people they bring arrive pre-sold.
Reviews
Trusted reviews on the platforms you're judged on, earned rather than begged for.
Content
Photos, reels and posts from real customers, with usage rights included.
Verified spend
Receipt-scanning turns a redemption into a transaction you can actually measure.
Participation
Events, challenges, trails and competitions that get people out and moving.
Four Compounding Outputs
Every action returns
something you keep.
A content library you own
Rights-approved photos, reels and reviews arriving every week, from people who were actually there.
Customers who bring customers
Referral built into the mechanic, so growth stops depending entirely on ad spend.
More visits, bigger baskets
Members come back more often and spend more when they do.
First-party data
Who your customers are, where they came from, what they want and what they spent. Yours, exportable, not rented back to you.
How It Works
Live in minutes.
No app, no hardware.
From first scan to measurable participation, Loop removes the usual friction.
Set your rewards
Choose what earns and what it's worth. Visits, reviews, referrals, content, spend — your rules.
Customers join in seconds
A QR code at the counter or a link in an email. No download, no POS integration, no hardware.
They earn by participating
Every visit, post, review and referral is recorded, credited and attributed.
You see all of it
Who came, what they did, what they spent and what they made — in one dashboard, exportable.
Network Effects
Run it alone,
or run it together.
Loop works for a single property on day one. It also connects independents and nearby businesses into a coalition where guests earn in one place and redeem in another — the scale a chain programme buys.
Every business added makes it more valuable
More places to earn and redeem means more reason to take part, for everyone already in it.
Costs get shared
Rewards and marketing pooled across a network cost a fraction of what they'd cost alone.
Cross-visitation becomes visible
Customers already move between local businesses. For the first time you can see it, measure it and reward it.
What Participation Produces
Per member, per quarter.
Active every 30 days
Arrive via referral
Create content each quarter
Industry research
Revenue lift from a 1-point rise in review score, with no drop in volume
Cornell — AndersonConversion for visitor UGC versus brand-made content; 83% trust it more than ads
EmplifiLifetime value, plus 37% retention for referred customers versus non-referred
Journal of Marketing / HBR
Spend for active loyalty members versus non-members; about 39% more per basket
Industry benchmarks
Top-row figures are observed rates from live Loop deployment. Rates, not projections — results vary with reward design and category.
Traditional Loyalty vs Loop
Points for purchases was never going to builda marketing team.
How participation changes what loyalty produces for your business.
Spending only
Visits, reviews, referrals, content and spend
None
Photos, reels and reviews, every week
Rare
Built into the mechanic
Minimal
Who they are, where from, what they want
They're about to buy
Any time, which is where the data comes from
Your customers only
Yours, plus everyone in the network
App, hardware, integration
A QR code. Live in minutes
Places and Brands Growing with Loop
See it running.
Live networks and single-venue programmes built on Loop.
What our customers say
"Our in-house team loved it and found it super easy to use — which on a busy Saturday night is exactly what you want to hear!"
"The partner network turned our loyalty program into a local ecosystem. Our members discover the cheese shop, theirs discover us — we both win."
"Members come back to tick off more stops and tell their friends. It's the cheapest, most authentic marketing we've ever run."
Why loyalty is really about participation.
Two essays on turning guests into a community that books direct.
Hotel questions, answered
No. Your property gets a QR code and a simple dashboard, so you can launch without touching your PMS or channel manager.
By pooling. A group of independents shares one coalition programme — a guest earns at one property and redeems at another — so together you get the scale a chain programme buys.
It shifts them. Guests who participate come back direct, because the rewards, the relationship and the reasons to return all sit with you rather than the OTA.
You do. Your brand, your guest list, your relationship — the coalition never takes it from you.
Let's build your coalition.
We'll help you launch it.
One property, a group, or an association — we'll set up your participation programme and connect you to your other properties or to the partner businesses around you.