Case Studies
Real businesses growing with Loop
From regional destinations to wineries, producers and bucket-list experiences — see how rewarding participation turns customers into advocates, content and referrals that compound over time.
Regional Tourism · Destination
Yarra Valley & Dandenong Ranges Pass
Building a visitor participation economy across an entire region
In partnership with Tourism East
The Yarra Valley & Dandenong Ranges Pass is a regional participation initiative developed with Tourism East and local operators. Instead of rewarding transactions alone, it rewards visits, visitor content, reviews, referrals, votes, questionnaires and spending at local businesses.
One shared Pass connects 23 businesses and lets members earn through individual businesses, pool credits regionally and send Pass credits to participating operators. In four months, 11 businesses were already exchanging credits across the network.
The June–September pilot shows participation becoming a 365-day marketing engine: 1,100+ members completed 5,400+ tasks, created 282 pieces of visitor content and referred 258 friends while generating first-party insight for the region.
June–September 2026 results from the Yarra Valley & Dandenong Ranges Pass, prepared by Loop Fans in partnership with Tourism East.
Original research by Loop
These metrics come from Loop Fans' June–September 2026 first-party data for the Yarra Valley & Dandenong Ranges Pass, in partnership with Tourism East.
Restaurant Group
Dominique Portet
A heritage winery turning visitors into a year-round community
Dominique Portet brings ten generations of winemaking to the Yarra Valley, and Loop helps the cellar door extend that story beyond the visit. Guests join at tasting and keep earning afterwards — for sharing their day, reviewing the wines, entering seasonal competitions and bringing friends back for the next release — so a single visit becomes an ongoing relationship.
Because Dominique Portet sits inside the wider regional ecosystem, members who discover it through other venues arrive already engaged, and its own members go on to explore partner wineries and experiences. That cross-business discovery compounds reach without extra ad spend, while every rights-approved photo and review feeds the team's own marketing.
Winery · Cellar Door
Oakridge Wines
Turning cellar-door visits into year-round advocacy
Oakridge used Loop to convert one-off tastings into an ongoing membership. Guests join at the cellar door and keep earning after they leave — for sharing their visit, reviewing the wines and bringing friends back for the next release.
Because Oakridge sits inside the wider regional ecosystem, members who discover it through other venues arrive already engaged — and members who start with Oakridge go on to explore partner businesses, spreading reach without extra ad spend.
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Regional Tourism Board
Yarra Valley Dairy
A local producer that grows through its neighbours
Yarra Valley Dairy turned its tasting room into a participation hub. Visitors earn rewards for photos, reviews and recommendations, building a steady stream of authentic content the team can reuse across its own channels.
The biggest win is cross-business discovery: members of nearby wineries and experiences find the dairy through the shared rewards network, and the dairy's own members discover them in return — a local ecosystem where every partner wins.
Winery · Cellar Door
Coldstream Cellar Door
Keeping guests engaged through the quiet seasons
Coldstream uses Loop to stay connected with guests between visits. Members complete simple activities, enter seasonal competitions and earn credits year-round — keeping the brand top of mind even in off-peak months.
Reviews and referrals do the heavy lifting: satisfied guests recommend the cellar door to friends, and those referrals consistently convert into new members at a fraction of the cost of paid acquisition.
Agritourism · Experiences
CherryHill Orchards
Seasonal crowds turned into a lasting community
CherryHill draws huge seasonal crowds — Loop helps the orchard hold onto them. Visitors join during peak season and keep participating afterward, so the relationship doesn't end when the cherries do.
User-generated content is the standout: families share their day out, tag the orchard and enter photo competitions, producing a library of authentic, rights-approved content that drives the next season's visitors.
Coliving & Coworking · Mexico City
Nomada House
Building an investment membership club for a new coliving development
Nomada House is a new development in Mexico City for entrepreneurs and founders — coliving combined with coworking, meeting rooms, a café and work bar, focus booths and shared terraces. The whole model depends on community: the people who live there, work there and invest in what gets built next.
Loop powers the membership club behind it. Prospective members and investors join through Loop, build a profile, and earn status as they participate — attending events, referring other founders, contributing content and backing the development itself. Tiers unlock access to spaces, events and investment opportunities.
Instead of a static investor list and a waitlist spreadsheet, the team has a live community they can see, reward and communicate with — and a pipeline of members who are already advocates before the doors open.