If you're comparing Loop vs Yotpo for your loyalty program, the right choice comes down to two things: the size and type of your business, and how much you want to spend. This is an honest, up-to-date (2026) comparison to help you decide.
Quick verdict
Choose Yotpo if you're an established Shopify ecommerce brand that wants loyalty bundled with reviews and SMS in one enterprise suite. Choose Loop if you're a small, independent or multi-location brick-and-mortar business that wants an affordable, simple program that works with any POS and needs no app download.
Pricing compared (2026)
| Plan | Loop | Yotpo Loyalty |
|---|---|---|
| Entry | Punch Card from $5/mo | Free up to 100 orders/mo |
| Mid | Punch Card $15–$30/mo | Pro $199/mo (up to 500 orders) |
| Premium | Full Rewards $79/mo + usage | Premium $799/mo (up to 3,000 orders) |
| Overage | None | $0.20 per extra order |
| Enterprise | Talk to us | Custom (often $1,000–$2,500+/mo) |
The headline: Yotpo's free plan is generous for tiny stores, but the jump to $199 and then $799 is steep, and per-order overages add up fast for growing brands. Loop's pricing is flat and predictable.
Features compared
- Customer app: Loop needs none (QR / phone enrollment). Yotpo loyalty typically runs through your Shopify storefront.
- POS / channel: Loop works with any POS and in-person; Yotpo is built around Shopify ecommerce.
- Beyond points: Both support VIP tiers and referrals. Loop also rewards UGC, reviews and participation in one system — see our guide to UGC marketing.
- Setup: Loop is built for non-technical owners; Yotpo's depth suits teams with ecommerce resources.
When Yotpo is the better pick
If your revenue is mostly online through Shopify, and you want reviews, SMS, email and loyalty under one roof with advanced segmentation, Yotpo's suite is hard to beat — provided the pricing fits. For a deeper look, read our Yotpo Loyalty review.
When Loop is the better pick
If you run a café, restaurant, salon, gym, or a multi-location hospitality business — or you simply want a loyalty and rewards program that's affordable, works at the counter, and doesn't ask customers to download anything — Loop is the simpler, lower-cost fit. See Loop's loyalty & rewards engine.
The bottom line
Yotpo is a premium ecommerce loyalty suite; Loop is a flexible, affordable loyalty platform for real-world businesses. Match the tool to where your customers actually transact — and what you can predictably spend each month.
Part of our ultimate guide to loyalty programs & rewards.