Tock made its name with prepaid reservations and ticketed experiences: tasting menus, chef's counters, winery tastings and special events where taking payment upfront all but ends no-shows. It's now owned by American Express, the company behind Resy, and the two increasingly share one platform and plan lineup.
That suits high-demand, ticketed venues. For a neighbourhood restaurant, café or bar that mostly takes ordinary table bookings, it's often more than you need. Here are the best Tock alternatives and who each one suits.
Just need table bookings and more regulars?
Loop gives you commission-free bookings on your own website, plus loyalty, review rewards and referrals. Free to start, no app for guests to download.
What Tock costs in 2026
Tock doesn't publish a simple rate card any more. The clearest public figures come from Resy, which sells plans "powered by Tock":
- Plans from $289 a month, with higher tiers at $459 a month.
- Prepayment fees of 3% on the Essential tier and 2% on Premium, charged on prepaid bookings and tickets.
Card processing and any add-ons come on top. If most of your revenue is prepaid experiences, the percentage fee matters more than the subscription, so model both.
Why restaurants look for a Tock alternative
- You don't sell tickets. Paying for a prepaid-experience platform makes less sense for walk-ins and regular tables.
- Cost for a smaller venue. $289 a month and up is a big line item for an independent.
- Platform changes. With Tock and Resy converging, some operators want to see where the product lands before committing.
- Repeat visits. Prepayment stops no-shows, but it doesn't give guests a reason to come back.
The best Tock alternatives compared
| Tool | Pricing | Prepaid and ticketed bookings | Best for |
|---|---|---|---|
| Loop | Free to start | Not its focus | Everyday restaurants that want bookings plus loyalty |
| Resy | From $289/month | Yes, on Tock-powered plans | Busy city restaurants |
| OpenTable | Monthly plan plus per-cover fees on network bookings | Experiences available | Restaurants that want the biggest diner network |
| SevenRooms | Quote only | Yes | Multi-venue groups that want CRM and marketing |
| Eat App | Free tier; month-to-month plans | Check current plans | Independents wanting a simple CRM without lock-in |
| ResDiary | Listed from €99/month | Check current plans | UK, Europe and Asia-Pacific venues |
Pricing checked November 2026. Confirm current plans and fees with each provider.
1. Loop
Loop is built for the restaurant that wants full tables on a Tuesday, not a sold-out tasting menu. Guests book directly on your own website with no per-cover fees, and Loop then gives them reasons to return:
- A loyalty card on their phone, with rewards like a free drink on the fifth visit.
- Rewards for Google reviews, so happy guests lift your rating.
- Posting rewards when guests share your food on Instagram or TikTok.
- Referral rewards for bringing friends, and "dish of the month" photo competitions.
- A live QR menu that signs guests up from the table.
It's free to start and there's no app for guests to download. If ticketed events are core to your business, keep a ticketing tool for those and use Loop for everyday bookings and loyalty.
2. Resy
The natural move if you like Tock's tools: same owner, and Tock-powered plans are now sold through Resy from $289 a month. Strong diner app and good for high-demand rooms.
3. OpenTable
The largest diner network, with experiences and prepaid options on its plans. You pay a monthly fee plus per-cover fees on network bookings. Our OpenTable pricing guide breaks it down.
4. SevenRooms
Reservations with a deep guest CRM and marketing automation, priced by quote and aimed at groups. See our SevenRooms alternatives guide.
5. Eat App
Reservations, table management and guest profiles, sold month to month with a free tier for smaller venues.
6. ResDiary
Commission-free bookings with a regional diner network, popular in the UK, Europe and Australia. Listed from €99 a month.
Fill quiet nights with regulars
Commission-free bookings, a phone loyalty card and rewards for reviews, posts and referrals. Free to start.
Build my free restaurant websiteHow to choose
- Prepaid tasting menus and events are most of your revenue: stay with Resy or Tock, or compare SevenRooms and OpenTable experiences.
- Mostly regular tables and walk-ins: a simpler tool like Loop, Eat App or ResDiary costs far less.
- Your problem is repeat visits, not no-shows: choose a tool with loyalty and referrals built in.
Read next: our restaurant reservation systems guide and best reservation apps for small businesses.